According to the recent decision of the Ministry of Information and Broadcast, 716 social media executives are set to be appointed for the purposes of analyzing the local news content and advising the government on its basis.

The basic objective of appointing these executives is to analyze the ways in which the citizens are perceiving the governmental policies. The Ministry has stated that they will perform the task of monitoring the local editions of newspapers, local cable channels, local audio channels and important local social media handles for important local developments.

This initiative has been specifically taken for the rural areas and smaller cities and has been reportedly taken in furtherance of the Government’s initiative to log the opinion of the people.

It had also been reported that the Centre had started this program after it did real time monitoring of the opinion of the people, around the word “budget” on different social media platforms like twitter and facebook.