More and more each year, injury attorneys are gaining traction and generating client leads from online sources. If you’re not putting effort into online lead get, you’re already behind your competition. To help remedy this, we’ve highlighted five easy ways to enhance your digital marketing efforts.

SEO

SEO, or search engine optimization, is making sure your website runs properly and is optimized for specific search results. This is a major part of digital marketing and driving traffic to your site. The best part about SEO is that it doesn’t require any added costs with search engines. By using geo-tagged content and link building, you can establish yourself as a thought leader in your area to help generate leads. For example, a car accident lawyer in Chicago can include statistics about accidents in Illinois, give tips on what to do after an auto accident, and reference hospitals and medical centers in the Chicago area. Your onsite content will have more SEO value if it provides resources to your clients and community.  

Blog

A major part of successful SEO efforts includes blogging. Search engines like to see that you’re operating and maintaining a quality website that’s useful to searchers. A blog is a great way to establish your credibility within the community and drive leads. Potential clients are always searching for information and legal advice. If you can provide them with some helpful advice in a blog post, they’re much more likely to work with you.

Social Media

Establishing a social media presence can be an intimidating thing. There are influencers all over Instagram and Facebook who have massive followings and dance on every video on TikTok. You don’t need to do this. In the legal field, social media should be seen as a way to disseminate useful information. Share articles that let potential clients know why they need a lawyer in certain instances, explain the legal ramifications that come with certain things going on in the world or put together a guide for making a will. You can link to your blog on your website or others who have presented valid and useful information.

YouTube

YouTube is the second-largest search engine in the world and it’s owned by Google, which is the largest. Video can be an intimidating medium to use for marketing, but smartphones have made it easier than ever to make quality videos without professional-grade equipment. Generally, content creators prepare any information into videos to get a high number of YouTube views only. Ultimately, the quality of the video isn’t nearly as important as the information that’s conveyed in it. Most users will forgive content that’s shot by an amateur if it presents useful information. Quality video content doesn’t need fancy graphics or flashy animations. Furthermore, you can embed your YouTube videos to your blog for added SEO value.

Google My Business

If you haven’t already, create a Google My Business listing today. This can be the difference between your business showing on the first page for “tax attorney” searches and getting buried as the 501st result on Google. This is an easy step that costs absolutely nothing. This is all it takes to create your listing:

• Go to business.google.com.
• Search for your law firm’s name.
• If your business doesn’t show up, click “Add your business to Google” below the search.
• Type your business name into the available field.
• Select your business category. There are specific options for different areas of practice. If you don’t see what you’re looking for, you can include that information later.
• Click “yes” that you would like to have your location added to Google maps. This is assuming that you don’t do all your work remotely.
• Input your address.
• Google will want to verify your business and address match its records. Verify the information is correct.
• Input your phone number and website address.
• Once your listing is created, you can click the “Verify” option to have your business and its location verified with Google. This can be done by either a phone call or a mailed postcard, depending on the options Google provides.
• Once your business is verified, you can fully update your listing to include everything from a business description to business hours to other services that you provide. If you didn’t have the option to choose a specific field where you practice, your business description is a great place to put that.

A Google My Business listing provides a snapshot of your law firm and gives potential clients an elevator pitch of why they should choose you. Furthermore, an optimized profile can help you get to the first page of search results, which is crucial as studies have shown that 75 percent of users don’t scroll to the second page of results.