If you are a managing partner at a law firm, it’s important that you use every available means for getting your name across.
Apart from traditional media, you should also build an online presence. Since many people use search engines and social media to find legal services, doubling down on digital marketing is a must for your firm. Here are five tips to help you promote your law firm online:
Start with brand building
What makes you different from other law firms? What makes your services and your approaches unique in your area of specialty? Before promoting your law firm, you need to focus on building a solid brand. This is important to attracting clients, establishing trust, and increasing your firm’s visibility. Start by creating a logo and choosing a color palette. You should also select the right typefaces and identify your brand’s personality or voice. Doing this will make your law firm stand out as you promote it online.
Create a professional website
Now that you have built your brand, you need to build a website that provides information about your services and gives clients a faster way to book a case evaluation just like Schultz . Not only that but a website can also improve your search engine visibility. You only need to choose a content management system like WordPress and get a quality web hosting provider to start building your website. You should also consider writing search-optimized webpage content and come up with an intuitive interface so clients won’t have a hard time navigating your website.
Build a social media presence
Social media remains to be a cost-effective way to reach out to potential clients. Platforms like Facebook and LinkedIn are particularly useful in building local networks. To know the trending facts and what makes the audience eager to follow a social networking site, it is important to follow some of the top influences. For instance, you may utilize tools like Glassagram to view top instagram’s stories and similarly for other social networking sites like Facebook, Twitter you may look for some of the top profiles to know what kinds of content they post to attract their audience. Make sure to complete your profiles and include your contact numbers in the “About” section. Apart from that, you should be able to post fresh content consistently. You can publish infographics, short videos, and blogs to redirect clients to your website. Through social media, you can amplify your reach and generate qualified traffic.
Write a blog
Blogging can be time-consuming, but it helps establish your authority and educate clients about the most difficult aspects of the law. You just need to choose topics related to your practice and answer questions that matter to your audience. As you sit down to write a blog, make sure to keep it simple so potential clients can get the most value from it.
Post digital ads
Although this may incur added costs, posting ads on the Google Search Network and social media is a great way to maximize brand awareness and website traffic. In particular, pay-per-click campaigns can generate the highest ROI and drive more warm legal leads. All you need is to write an enticing ad copy that mentions your area of practice and location.
Using technology to your advantage helps your law firm develop a compelling online presence. You just need to use the right channels and methods for marketing your legal services.
